![]() It optimizes the search behaviors of people within their environment. How Does eBay’s Search Engine Work?ĮBay’s algorithm, often called the Cassini algorithm, works slightly differently from other search engines. Organic traffic is a more sustainable way to go.īy investing time, effort, and resources into eBay SEO, you set your store and products up for sales growth over the long term. ![]() But promoted listings cost money, so you don’t want to be too reliant on them. You can try promoted listings every so often, sure. It would be best if you targeted real queries with significant search volume and high buying intent to do that. You could also solve your conversion problem. You get more traffic to your store when you rank for several keywords and phrases. SEO helps you solve both of those problems. Many businesses have two types of online sales problems- traffic and conversation. eBay SEO is remarkable in that it helps make it a reality for your business. Increase Your SalesĮvery seller on eBay should try their best to increase sales on their eBay store. With more traffic, you’ll have more chances of selling to people, which leads to the last benefit. Think of relevant keywords they’d search for and optimize your listings accordingly, and your organic traffic will increase. Many eBay customers opt to search for products through the search bar. You need to rank your products higher on search results to get more people to your product listings. eBay’s search engine is a rich source of high-intent traffic. Prioritizing SEO for an eBay store will also result in more organic traffic to your listings. An eBay seller should try to rank on eBay’s search to get visitors and build credibility.Ī brand that’s visible on search engines appears more reliable and reputable. When they type your product into search, what do they see? If you have very few quality results on a search, there’s a chance people won’t trust your brand.ĮBay SEO has a direct effect on your business brand. Up to 53% of shoppers research a product before buying. So why does eBay SEO matter, and why should eBay sellers pay attention to it? Here are a few benefits of having a great eBay SEO strategy and ranking higher on search results. Performing SEO on an eBay listing is a great way to attract high-intent and organic traffic to your products and get more sales. An SEO strategy helps you get your listing higher on that page. The top results on the first page often get the most clicks. Your products’ rankings on search results directly correlate to how much traffic you get. eBay will rank those results based on a few factors. Think of it this way: If you type the search term “sneakers” into the search bar, you get thousands of results. Search engines run on algorithms that determine what pages and sites should rank higher for specific query results. SEO involves optimizing a store, website, or page to rank better on search engine results. Search Engine Optimization Factors That Matter on eBay.What is eBay SEO and Why Does It Matter?.How to start an Amazon dropshipping business.
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